When writing copy for your website, keep in mind the heading tags. As well as displaying page and paragraph headings in bolder, larger fonts, the tags let Google know what’s important on the page and Google rates that information accordingly.
Each page gets one H1 tag – this should be used as a synopsis of what the page is about both for the visitor and Google, and is a great place to use appropriate keywords.
Then each paragraph should be short – a couple of sentences is long enough – and be headed by an H2 heading that lets both the visitor and Google know what the paragraph is about. Again, an excellent place to use keywords.
If you need to further sub-divide a paragraph, there are headings down to H6 that you can use.
Using the appropriate heading tags will make your site easier to scan and more pleasant to use for your visitors as well as providing better placement in search engine returns.