A large part of your site’s SEO (search engine optimization) success is finding the right niche for your business – the web is a huge organism, and merely having a presence there will not make you any sales – you need to be found by your prospective customers!
Keywords That Are Too Broad Are Useless
So say you have a plumbing business here on Maui. There’s no use in competing for the general keywords, such as “plumbing”, “leaky toilet repair”, “drain clearing”, etc. Those are way too general in scope and will put you in competition with all the plumbers online, not to speak of general plumbing information sites.
Niche Keywords Are the Key!
But when you realize all your prospective customers are on Maui, that really brings down the field to a manageable size. Think more like “Maui plumbing”, “Maui leaky toilet repair”, “Maui drain clearing”, etc. Now you’re just competing with a much, much smaller group of websites for top ranking and thereby customers.
Make Up a List of Relevant Niche Keywords
Now that you know what you’re shooting for, make up a long list of possible search terms your prospective customers might use when searching for your services or products.
Use Your Niche Keywords Skillfully
The most important single use of your niche keywords is your domain name: in this example, maui-plumbing.com would be an excellent domain name, as would mauiplumbers.com, etc. Your page titles should also incorporate niche keywords. The next most important places to put your keywords, in descending order, are your home page H1 heading, home page lesser headings and then home page content.
Sprinkle these niche keyphrases throughout your site, wherever appropriate, without losing the clarity of your message to do so, and you will see your site’s rankings shoot up.