Finding Your Niche on the Web for Great SEO

A large part of your site’s SEO (search engine optimization) success is finding the right niche for your business – the web is a huge organism, and merely having a presence there will not make you any sales – you need to be found by your prospective...

Writing Effective Marketing Copy

As we all know (or should know), content is king online, both for marketing and search engine placement purposes. The key to your site’s success (besides offering something of value to the world) is presenting that content in an attractive, effective way. Put...

Using HTML headings for accurate SEO

When writing copy for your website, keep in mind the heading tags. As well as displaying page and paragraph headings in bolder, larger fonts, the tags let Google know what’s  important on the page and Google rates that information accordingly. Each page gets one...